The Long Tail
Wired 12.10: The Long Tail:
Essentially, the new digital marketplace enables such incredibly efficient distribution, that even marginally selling items can make money. Think of the limitations of a traditional jukebox that can hold a few hundred vinyl records. Only the most popular vinyl will be stocked, but a digital jukebox can hold hundreds of thousands if not millions of tunes, thereby creating a marketplace far more diverse than the billboard top 100.
The streaming music service "Rhapsody" delivers more tunes that are below the top 10,000, than it does of tunes that are IN the top 10,000. Think about that, read that sentence again.
Categories: technology
"Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution."And thus this article explains a new trend in consumer economics.
Essentially, the new digital marketplace enables such incredibly efficient distribution, that even marginally selling items can make money. Think of the limitations of a traditional jukebox that can hold a few hundred vinyl records. Only the most popular vinyl will be stocked, but a digital jukebox can hold hundreds of thousands if not millions of tunes, thereby creating a marketplace far more diverse than the billboard top 100.
The streaming music service "Rhapsody" delivers more tunes that are below the top 10,000, than it does of tunes that are IN the top 10,000. Think about that, read that sentence again.
"By overcoming the limitations of geography and scale, just as Rhapsody and Amazon have, Google and eBay have discovered new markets and expanded existing ones. This is the power of the Long Tail."
Categories: technology
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