2.0 Culture

Naked IT » Blog Archive » 2.0 Culture: "simplicity combined with big fonts, shiny shaders and very, very strange brand names."

I'm usually the standard-bearer for 'content above everything', but this is a great analysis of the new look and feel of Web 2.0 design and cultural standards as they have emerged.

Web 2.0 is fundamentally a new technological approach to web-based applications and open standards-based architecture. But the design: we're talking pastel colors, rounded shapes, sans serif fonts. Our recent http://p-adl.ucf.edu/ site is smack in the cross hairs here. (However, I was into rounded corners and sans serif waaay back in 2002, see http://pegasus.cc.ucf.edu/~rgreed/ )

The design recommendations go a little deeper than appearance, and touch on some technology guidelines, like no java applets, no animation or flash, and always use descriptive html. An interesting read.

Categories: technology